1. NATURE AND SCOPE OF MARKETING RESEARCH, 2. MANAGEMENT OF MARKETING RESEARCH
METHOD, 3. FORMULATION AND CLASSIFICATION OF MARKETING RESEARCH PROBLEMS, 4. RESEARCH
DESIGNS, 5. DATA COLLECTION METHODS, 6. SURVEY AND THEIR ADMINISTRATION, 7. OBSERVATION
AND EXPERIMENTAL METHODS, 8. MOTIVATIONAL RESEARCH & SCALING TECHNIQUES, 9. SAMPLING
METHODS, 10. EDITING, CODING AND TABULATION OF DATA, 11. VISUAL PRESENTATION AND STATISTICAL
ANALYSIS OF DATA, 12. TESTING OF HYPOTHESIS, 13. PREPARATION OF RESEARCH REPOTS,
14. ADVERTISING RESEARCH, 15. PRODUCT RESEARCH, 16. MARKET INFORMATION SYSTEM, 17. MARKET
INFORMATION SYSTEM, 18. SELECTED CASE STUDIES IN MARKETING RESEARCH, 19. APPENDIX