1. SALES MANAGEMENT & SALESMANSHIP, 2. CONCEPT OF PERSONAL SELLING, 3. PERSONAL
SELLING PROCESS, 4. THEORIES OF SELLING, 5. GOAL SETTING, & SALES FORECASTING, 6. SALES BUDGET, 7. DESIGNING SALES TERRITORIES & QUOTES, 8. SALES FORCE PLANNING , 9. RECRUITMENT & SELECTION OF SALES PERSONNEL, 10. MOTIVATIONG & LEADING THE SALES FORCE, 11. TRAINING & COMPENSATING THE SALES FORCE, 12. SALES FORCE PERFORMANCE EVALUATION & ANALYSIS, 13. DISTRIBUTION MANAGEMENT, 14. RETAILERS & WHOLESALERS, 15. DISTRIBUTION CHANNEL POLICIES & STRATEGIES, 16. CHANNEL MANAGEMENT & CONFLICT RESOLUTION